Tuesday, December 7, 2010

L11: LEADERSHIP THROUGH STRATEGIC INTERNAL COMMUNICATION



Internal communication which can be effective to provide organizational direction and employee motivation. The role of employee communication helps educate employees in the organization’s culture vision and strategic goals.  It will motivate employee support for those goals and limit misunderstanding and rumors that could damage morale and productivity.  And it will put employees in a position and role to help achieve organization’s objectives.
Effective communication consists of the following:
1.Supportive management
2.Target messages
3.Effective media forum
4.Well-positioned staff
5.On-going assessment
In conclusion, only preferred channels to send communication may not reach all employees. The best result to distribute the messages is to communicate internal messages through several different media to reach all employees. Leaders need to look at the media, decide when different situations require different media, and survey employees to determine if they are receiving the intended messages through the selected media. Besides, to measure if the communication is effective, the model should include employee evaluation forms which can evaluate the assessments of the employees.

No comments:

Post a Comment